AUTHORITATIVE PDF MARKETING-CLOUD-EMAIL-SPECIALIST VCE | MARKETING-CLOUD-EMAIL-SPECIALIST 100% FREE TRAINING FOR EXAM

Authoritative PDF Marketing-Cloud-Email-Specialist VCE | Marketing-Cloud-Email-Specialist 100% Free Training For Exam

Authoritative PDF Marketing-Cloud-Email-Specialist VCE | Marketing-Cloud-Email-Specialist 100% Free Training For Exam

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q19-Q24):

NEW QUESTION # 19
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

  • A. Einstein Copy Insights
  • B. Einstein Content Selection
  • C. Enhanced Dynamic Content

Answer: B


NEW QUESTION # 20
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

  • A. Schedule report and email file to the director.
  • B. A Schedule report and email the link to download.
  • C. Schedule report to export as a web page.

Answer: B


NEW QUESTION # 21
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

  • A. Use a substitution string to populate a photo of the subscriber in the header of the email.
  • B. Change the color of the email background to match their subscribers' preferred color of choice.
  • C. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
  • D. Use a substitution string to populate a subscriber's name in the subject line.

Answer: A,B


NEW QUESTION # 22
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

  • A. Filter Activity
  • B. Data Filter
  • C. Filtered Group
  • D. SQL Query Activity

Answer: A,C

Explanation:
Explanation


NEW QUESTION # 23
Northern Trail Outfitters wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.
Mow should their data extension be set up?

  • A. Create a data extension with email address, reply date, and response fields as non-nullable.
  • B. Create a data extension with email address, reply date, and response fields as nullable.
  • C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
  • D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

Answer: A


NEW QUESTION # 24
......

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